What is virtual reality, or VR?
VR is technology that immerses us in simulated digital environments. While wearing headsets, glasses and earphones, a user enters the digital simulation to have a real-world experience. When we think of VR, we often imagine a dark room full of gamers trying to beat each other in quests to subjugate vast alien empires. The truth of the matter is that the use of VR technology expands exponentially in more than just the gaming industry.
Several sectors of industry have begun to realize that VR is an up-and-coming enterprise technology. We can use VR to build a virtual world to showcase products and turn ads into an engaging, interactive experience. We can even use VR to discover and solve architecture and interior design issues before they become both solid and costly.
Now, you may be thinking, “As a business owner, why should I even think about virtual reality?”
The answer is simple:
Times are changing.
Whether you like it or not, it’s always best to keep up to date with the evolving technologies, VR included. Moreover, if appropriately used, VR can take your business to the next level. This article will share five ways that VR can save your business time and money.
The Five Ways VR Can Save You Time And Money
#1 – Create And Test Your Own Product Prototypes
If you’ve developed your own product in the past, you are fully aware of the time and costs required to do so successfully. From trail runs to reliability checks, creating new products means investing thousands of dollars and hours of your time.
With the help of VR technology, product developers save time by prototyping and testing products using digital experimental models. Model creation in VR allows developers to analyze products in great detail during the preproduction and testing stages.
One significant advantage of virtual prototypes is that developers can easily fix any problems in real time. That means you won’t have to spend time and money to build multiple physical models until obvious problems are already solved.
Also, virtual prototyping allows developers to see products in various environments, not to mention under different lighting and at different angles. Armed with that knowledge, you can make crucial decisions on colors, packaging or materials, among others.
#2 – Showcase Your Products Worldwide
Imagine you are a manufacturer of tractors.
You’ve built a new line and want to show off your fantastic new tractors at foreign expos overseas. Under usual circumstances, your company would need to pay exorbitant fees to transport your tractors so that you can exhibit them in those expos.
But why would you bear that cost that when your company can use VR to create a realistic 3D model of the tractor at a fraction of the price of shipping?
The virtual 3D model enables potential customers to see what the tractor looks like from all angles. They will also be able to see how it works in real-time, and with different options.
#3. Use VR To Train And Educate Your Team
Let us say you’re thinking about training your team in soft skills, such as communications. In that event, VR training could offer a great alternative to traditional screens and projectors.
Generally, using VR to train your team members budgets for much less than the cost of using conventional training methods.
Moreover, interactive VR training delivers intensive, more impactful learning experiences. VR training also removes the risk of unpleasant real-world consequences such as fallouts with team members, especially on training communication skills.
Finally, employees in VR training learn up to four times faster than e-learning and in-classroom trainees.
#4. Collaborate On A Global Scale
While it would be fantastic to have them all brainstorm in one room, that’s also painfully expensive. Tally up the price of flight tickets, accommodation, taxis and food, and you’re looking at thousands and thousands of dollars for that team meeting.
Thanks to VR technology, teams from different parts of the world can easily meet, and without breaking the bank. The expense needed is to buy VR headsets and join a collaboration network. Within seconds, everyone can connect, collaborate, and share insights from the comfort of their workspace.
Since everyone is all working in the same environment and on the same model, sharing of feedback happens in real-time and more effectively.
#5. Reduce Travel Expenses
Travel expenses often suck up a large part of company budgets. Instead, you can create virtual 3D models to show your product to potential customers, without travelling to another state or country. For instance, a real estate agent wants to save time going from house to house with leads, and is trying to weed out the tire-kickers. In that case, VR technology enables the buyers to see what the property looks like in a virtual 3D setting. There’s no need for them (or the agent) to visit the property each time. The agent can focus on clients who qualify to go past that stage
Similarly, anyone who needs to meet with high-touch clients on a regular basis knows that being on the road is a huge time-waster. VR can replace some of those face-to-face interactions, saving you the time and cost of the trip there and back.
One of the best parts of VR communication is that your clients can stay up to date with what’s happening in a particular project, regardless of where they are located
VR To The Rescue
VR technology offers one of the most innovative ways to save businesses time and money.
Initially, it may require some time and resources to start using the technology. In the long-term, though, VR will help enhance and expand your business in new and exciting ways.
Use VR in the initial stages of product design to avoid expensive mistakes or as a way to quickly and effectively train your team. VR is also a much cheaper option for you to showcase products aboard or collaborate with international colleagues.
Investing in VR is something that can greatly benefit any business.
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