7 Apps To Improve Customer Experience in 2023
Paying attention to your customer’s process of experience directly impacts your bottom line. Companies that are “customer-centric” are 60% more profitable than those that don’t focus on how their customer journey goes. In this digital age, customers expect more from those they do business with because of the gains of technology.
In today’s world, people order something on their phones and having it delivered on their doorstep the next day. Keeping up with expectations means leveraging the right technology.
As 2023 is on the horizon, now’s the best time to improve your customer experience. Thanks to cloud technology, you can spend less than ever before. Just start using some of the applications below that focus on making leads and customers happy.
1. Online Survey Application
Performing an annual customer satisfaction survey is a great way to check in with customers. Successful businesses use the feedback they get to make their company better.
But sending out these surveys through a Word document attached to an email is so last decade! Instead, use an online survey application to make the process seamless for you and your customers.
Online survey tools abound on the Internet these days. If you have Microsoft 365, you’ll find one already included. These tools encourage people to fill out surveys on any device and not have to worry about sending them back in an attachment.
On the receiving end, there is no long process of collating data towering over you and your employees. Just open your form survey tool and see the statistical results instantly.
2. Smart Chat Bot
Most businesses have a limit on how many hours a day they can pay staff to answer questions. Customer service hours are typically the same as business hours. On top of that, staff can get busy, which often means delayed answers to an inquiry.
Installing a smart chatbot on your business website can improve customer satisfaction. It allows people to get an answer right away any time of day or night.
68% of consumers like chatbots because they give them fast answers to questions. While they can’t answer every single question, they can handle quite a few. For example, in healthcare and banking, chatbots can take 75-90% of questions.
3. Business Mobile App
People live on their mobile phones these days. They carry them everywhere, heads down over screens. Mobile apps are often the preferred method of connecting with data and businesses. More Google searches are now done via mobile devices than by desktops.
Think about creating a business mobile app that allows customers to connect with you to order products and services. You can use it for customer support, to initiate virtual calls, and more. It may have a high initial cost, but it can easily pay for itself over time.
4. Facebook Messenger Support
Facebook Messenger is the 2nd most popular iOS app of all time. This Facebook-connected application makes it easy to communicate with friends, family, and companies.
Businesses these days use Messenger to connect with leads and provide customer support. When you use an app that is so popular in this way, you make it much easier for customers to reach you. Getting a quick answer through Messenger can boost a customer’s opinion of your company.
5. VoIP Phone System with Good Mobile App
When customers must juggle different numbers for your staff, it gets confusing. Should they call your sales rep at their desk line or mobile number? Use a VoIP phone system to simplify the entire process.
Employees can get a single number that they use when at their desks, at their home office, or anywhere. Make sure the VoIP service has and supports a good mobile app, one that is easy for employees to use. This ensures they can easily handle customer calls using their smartphone regardless of location. It also keeps them from reverting to using their personal number.
6. Text Notification Apps
SMS is becoming the new email for many companies. Retailers like Shoe Carnival and World Market have customers opt-in to text messaging. Customers like this for shipping notifications and to get sale and coupon alerts.
There are several services online that you can use for this purpose. Offering text updates usually significantly improve your customers’ experience. Use them for appointment reminders, sale notices, or shipping alerts.
7. All-in-One CRM & Sales Platform
One thing that frustrates customers is a disconnect between sales and support. They may have had a conversation with a salesperson to customize an order. When they call back, they find that customer service knows nothing about it.
To keep everyone on the same page, look for an all-in-one CRM/Sales platform. These are cloud services that offer a CRM module and a sales module, and both connect with each other. There is a single customer record, so all notes from the sales and customer support side are in the same place. Both teams can view all customer interactions, catching up in an instant.
This improves the customer experience and results in fewer dropped balls. Efficiency and productivity improve as well because everyone is on the same page. Customer frustration drops as much as it possibly could
Why Is This Published By A Business Phone Company?
Here at NoContractVoIP, we believe that your success is our success. And, since we specialize in business communication, we also want to help you communicate better. We create the cutting edge communication systems that modern companies need.
To talk to a business phone system specialist, call 866-550-0005 or contact us today.
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